The reach of technological development has extended to almost all the economic activities. Being the most powerful technological development, internet has many merits for the business world. The most successful business enterprise in the present market is the one who manages the power of online world in right proportion. The internet can help the enterprise to develop the organization by increasing the sales volume, involvement of employees in the market activities and ability of the marketer to take risks by giving more opportunities for study and research. The use of time is the main thing which the entrepreneurs have to take care while engaged in the online activities.
The main advantage of internet is the extended marketing options given to the marketer which the traditional methods could not. The tools for study and research available are high which can help the marketers to take right decisions. The scope of online business is wide which can access the market which a salesperson cannot. The nature and functions of the online business is also easier than the conventional business activities. The online business can get in touch with the customers from different parts of the world. It is also to be noted that the success and effectiveness of the business activities can be easily analyzed. This is because all the data and information regarding the business even the trivial matters can be store using internet services. The errors or mistakes by humans are avoided by this which is a powerful measure in developing business networks.
The communication has become very easier after the introduction of internet which also helps the business world. The instant business activities are productive by using the communication facilities by internet. The relationship with the customers and employees are also well maintained by using social media and online communication methods.