The first step in developing an app is formulating a mobile strategy. Figuring out the business and customer requirements for the app helps solve the most important issue: motivating customers to download the app. Many iPhone users expect apps to meet specific needs, so developers should clearly define which needs an app will meet. It is a good strategy to understand competitors’ apps and determine how your app can perform better or offer more value to the customer. Outlining the specific purpose of the app simplifies the development process.